If you offer your accommodation on the Airbnb platform, you know that you can be categorized as a Superhost. This allows renters to have better visibility of your property, but it’s not the only advantage of this status. Recognition that has become essential for developing your business in the various seasonal rental markets, being a Superhost indeed offers many privileges that we will explore.
The Superhost Status
The Superhost status is a reward that Airbnb offers to hosts who have managed to distinguish themselves through optimal hospitality standards and equally perfect reviews.
The status corresponds to a badge that is displayed on the listings and the host’s profile. A Superhost receives on average 20% more bookings.
To award this distinction, Airbnb conducts 4 quarterly evaluations. Each lasts 5 days and takes into account the host’s performance during the last 12 months of activity. Obtaining Superhost status can therefore happen 4 times a year. This attribution is automatic and takes place within an average of one week.
To be a Superhost, different criteria must be met. First, the number of stays. Then the response rate, the cancellation rate and the overall rating.
The host must have totaled at least 10 stays or 3 reservations with a minimum total of 100 nights. Your responsiveness is also considered. The response rate (which can be tracked in your statistics) must be above 90% within 24 hours. The cancellation rate must be less than 1%. The last criterion, the overall rating, corresponds to the comments left by visitors on the accommodation, services, and host. The overall average must reach a minimum of 4.8 to hope to be a Superhost.
The Advantages of Being a Superhost
With this status, visitors immediately know that they are dealing with a true hospitality expert. And this allows them to select their accommodation without hesitation. Superhost listings are also highlighted on the Airbnb site. A special icon distinguishes them from other listings. Renters will thus have more confidence. Visitors will decide more quickly and easily to finalize their reservation. The accommodation can also appear in the group’s newsletters and in accommodation selections. The visibility of the property will therefore be truly increased.
It’s also the possibility of having better competitiveness. Future renters can, in fact, filter their searches and obtain only Superhost accommodations. It will then be possible to exclude potential competitors in your region who have not obtained this status.
And more bookings obviously means higher income! Superhosts can also get a 20% bonus if they refer a new host. If you are a Superhost for 4 consecutive quarters, you will receive a $100 coupon that is usable on the platform.
The Superhost also has priority access to Airbnb’s customer service. This is very useful for resolving a dispute with a tenant, for example. Your activity can be improved thanks to the exclusive resources linked to this status.
Being a Superhost also means being invited to local events organized by Airbnb.
Possessing this status is also a source of pride for the host. You will then be considered as a rigorous and serious person in whom the tenant can have confidence.
An Interesting Status to Sustain your Activity
This status is also interesting if you offer accommodation throughout the year. The accommodation in question then enters a virtuous circle. Tenants are happy with the place and will leave a glowing review, which will obviously reinforce the good reputation of the accommodation. Future tenants will therefore opt for your property more easily.
It is thus an excellent way to obtain better profitability, ideal for developing your activity. A property offered by a Superhost can be rented at a higher price. Tenants will indeed be convinced of having high-quality accommodation.
If you offer different accommodations on Airbnb, the Superhost status will also be beneficial for these. Listings posted by a Superhost are valued and correspond to a high-quality host, easily accessible and offering an optimal property. Tenants can therefore have confidence and will opt for these properties more quickly. This will be an opportunity to increase the number of bookings and thus your income.
However, obtaining Superhost status is not simple. For this, you can get help from a property management company. If you own a property on the French Riviera (Nice, Cannes, Villefranche-sur-Mer) that you rent out seasonally, Bnb Groom Services can provide you with high-end advice to achieve Superhost status and thus earn more money. Your listing will have better visibility. Bnb Groom Services will be by your side to meet the necessary criteria: take care of your communication, manage your accommodation in the best way. You can then become a Superhost.