Real estate concierge services have become an essential solution for those wishing to maximize the value of their property and offer their customers a top-of-the-range service. From customer reception to seasonal rental management, these specialized services add undeniable value to your real estate project. But what exactly is a concierge service? What exactly is its role, and how can it help real estate agents or homeowners directly? Let’s explore this fascinating universe in detail.

Defining real estate concierge services

The main tasks of a real estate concierge

A real estate concierge takes on a variety of tasks that go far beyond simply receiving keys. It can include :

• Welcoming customers and handing over keys
• Cleaning before, during and after your stay
• Reservation and calendar management
• Ongoing maintenance
• 24/7 customer support

The difference between classic concierge services and airbnb concierge services

Also known as seasonal rental management, the Airbnb concierge service is specifically aimed at short-term rentals via platforms such as Airbnb, Booking.com or HomeAway. Unlike a classic concierge service that could manage primary or secondary empty properties, one dedicated to managing properties listed on Airbnb requires special expertise in :

• Ad optimization
• Fast, efficient reservations management
• Precise coordination of incoming and outgoing travellers

Why use a real estate concierge?

Save time and increase efficiency

For real estate agents and individual owners, spending the time required for each booking can be extremely time-consuming. By outsourcing these activities to a professional concierge service, you free up this valuable time and can concentrate on more strategic aspects of your real estate project, such as finding new properties or improving relationships with existing customers.

Improving the customer experience

Excellent customer care plays a crucial role in positive feedback and high ratings. Reviews can greatly influence the popularity of your listing on platforms like Airbnb. Guaranteeing a smooth stay thanks to impeccable management and top-quality services helps build customer loyalty and attract new bookings.

Optimizing revenues

By entrusting seasonal rental management to experts, you not only optimize the profitability of your property, but also its long-term future. A concierge service will implement dynamic pricing strategies, maximizing occupancy and potential profits throughout the year.

How does a real estate concierge service work?

Hiring a concierge

It all starts with selecting and hiring a reliable concierge. When searching, be sure to check reviews and references to guarantee quality service. Contracts can include various levels of intervention, from complete management to one-off interventions.

Installation steps

Once the concierge service has been hired, several operational steps are generally put in place:

1. Initial audit of the property: inventory of fixtures and fittings, planning of necessary improvements.
2. Creation of optimized ad sheets: eye-catching texts, professional photos, first user feedback taken into account.
3. Calendar upload and synchronization
4. Proactive management of incoming requests and calls

Continuous interactions

Once operational, the concierge service guarantees daily monitoring of the property. This includes :

• Quick responses to customer questions and concerns
• Household planning and construction
• Repair/maintenance service for urgent needs

Benefits for real estate agents and owners

Enhance your professional credibility

For a real estate agent, integrating concierge services into its overall offering not only enriches the portfolio of services offered, but also reinforces its reputation as a rigorous, detail-oriented professional. All the more so in major cities or tourist regions, where this approach often becomes essential in the face of increasing competition.

Diversify your sources of income

Putting a property up for seasonal rental can simultaneously increase the income generated and diversify financial returns. Collaboration with a concierge service enables us to reach an international audience without the language and administrative barriers managed entirely by these professionals.

Case studies: success stories

Example 1: Optimizing a Paris apartment

The owner of an apartment in the heart of Paris decides to use a concierge service specializing in Airbnb rentals. Thanks to optimized advertising, high-quality photography, rapid response to messages and meticulous organization of arrivals and departures, the occupancy rate has reached 90% year-round, with the average price per night rising from €80 to €120 in less than six months.

Example 2: Family villa in Provence

Another example concerns a family villa in Provence left unoccupied for much of the year. The family hires a local concierge to put the property up for short-term rental. By establishing a well-structured booking schedule and providing regular maintenance and personalized assistance to tenants, the villa has generated substantial income, more than offsetting the annual maintenance costs that previously had to be disbursed for no profit.

Example 3: Mixed management in Lyon

In a city like Lyon, known as much for its historical heritage as for its international events, an owner chooses a mixed partnership offering flexibility between short-term and medium-term tourist residences (3 months to 6 months). This hybrid configuration, managed by the same concierge company, maximizes the use of their property and fosters financial stability coupled with strategic agility.